Welcome to our new store....

Thank you for considering our brand for your next custom-made statement piece purchase! 

As an Independent Fashion company, at rushFront we hugely value your custom, and believe there are many compelling reasons for buying from smaller indie brands like us!

We offer Unique and Limited Designs!

We focus on Originality - You're less likely to wear something everyone else has! And in turn we breed Exclusivity: We produce custom-made & limited-run items, which in turn increases your personal style uniqueness.

Direct Support to Creators

Your money supports real people, not corporate profit margins. Your support for us helps us to support other small and medium sized businesses within the fashion industry, in the UK and beyond, helping us to sustain creativity, innovation, and local economies.

Transparent and Ethical Practices

We’re Transparent and Eco-conscious. Whilst we don’t claim to be a fully Organic business (yet) - we are using sustainable fabrics in some of our designs and collections, such as with our 100% cotton organic T-shirts and Sweatshirts.

Personal Connection

As an indie label, we have built strong relationships with our customers, based on Responsive Customer Service, Limited Edition pieces and Sustainable items with a story and thoughtful process behind every design.

Disrupting Fast Fashion

Smaller, independent brands like us are by their very nature disruptors. Pushing back against exploitative, wasteful fashion cycles and offering you the opportunity to invest in a more thoughtful, lasting wardrobe.

Choosing an independent fashion brand is a nod to greater creativity, ethics, and individuality. 

We’re style with the substance—and a better way to dress and live.